Pepsi TV Commercial, 'Okurrr'
Details
Products: Pepsi
Songs: I Like It - Cardi B, Bad Bunny, J Balvin
Mood: Funny
Actors: Cardi B. Musician, Antonio D. Charity, Asif Ali, Monét X Change
Animals :Pigeons
Ad Agency: Goodby, Silverstein & Partners (Creative Agency)Advertiser: Pepsi
Descirption
Cardi B is shocked when a waitress asks a man if Pepsi is okay instead of Coca-Cola. According to Cardi, Pepsi is always "okurrr," but most people in the diner are having a hard time understanding what that word actually means ... or even how to achieve the right sound effect with it. With an abundance of practice and some help from Monét X Change, people in the diner eventually get the hang of Cardi's signature sound and make a small party out of the occasion while some pigeons look on in curiosity. Even the man who first asked for a Coke gets the hang of it and doesn't want to be judged while he enjoys a Pepsi, okurrr?
Critics
Of course, to say that Pepsi’s ‘More than OK’ campaign has been successful in changing behavior, increase sales, or enhance brand love to Pepsi, is too premature. Pepsi’s ‘More Than OK’ campaign is a unique take in addressing the domination of Coca-Cola in the soda market. Having a Coke instead of other brands has become the ‘norm’ in many places, so when people enjoy or are being served other brands, they feel the need to defend or apologize for their choice.
Suggestion
I would have taken this same ad further and make it more intersting with a song or a nice tune which will just enhance the "okurrr". It will help people to keep pepsi in mind as a brand and the sound while we drink pepsi. Rather than Sounding more of Piegon voice.
Brand Ambassador
A would have appointed Personality like Neymar Jr. To promote the refreshing drink as well a happy perosnality.
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